Sebastian Schaffert

Social Media are one of the revolutionary trends of our time. Up till now, they have been largely driven by practitioners. Research on the field has been either computer science or social sciences and is mainly observing the trend without taking really part. One could argue that this is a good thing, but as a researcher I am of course convinced of the opposite. Last week, we therefore had a “perspectives workshop” at Dagstuhl Castle near Saarbrücken in Germany where we discussed what research can actively do to accompany the social media revolution, “smoothening” its negative effects and emphasising its positive effects on society and economy, and helping in educating currently unaware parts of society, economy, and science. The workshop was organised by Clemens Cap (Rostock University), François Bry (Munich University), Julia Maintz (Microsoft, now freelancer), and myself (Salzburg Research).

Dagstuhl Castle in a nice winter night

While a Dagstuhl workshop in itself is a special thing that you only get granted a few times in a researcher lifetime, a perspectives workshop is even more so, because it is aimed to “kickstart” a research topic, and there are only 5 such workshops overall in a year. Outcome of this workshop will be a manifesto that is distributed to decision and policy makers in politics, research, economy and media. Particularly interesting and noteworthy was the interdisciplinary nature of the workshop with participants from computer science, social sciences, and industry.

The Digital Social Networks Manifesto

In the following, I will briefly sketch the draft outcome of this workshop, a result of countless hours of discussions and a joint work of all participants of the workshop. Since the real manifesto is still to come (I’ll keep you updated), I’ll only summarise what is alreafy there without going into too much details.

What are Social Media?

In the group, we found a common definition of what we believe to be the central aspects of social media:

“Digital social media use information and communication technologies (such as the Internet, Web-based technologies, and/or specific software systems) for users and (possibly emerging) communities to collaboratively generate and exchange content and, more generally, to interact. They ease and strengthen social interactions by overcoming physical limitations in communication (like distance and synchronicity) and alleviating human limitations like in the number of people with whom one can maintain relationships. Digital social media thus offer opportunities for social interactions that would not be possible without them. Digital social media build and/or rely upon social networks which can even be the primary purpose of the media.

Examples of online social media are digital social networks (like facebook, LinkedIn and Xing), blogs, content sharing site (like flikr and YouTube), wikis (like used in the wikipedia encyclopedic project), backchannels (like twitter) and innovation markets (like InnoCentive).

Digital social media have appeared during the last decade and have spread extremely rapidly. Some are very successful at building up and keeping users communities. For some users, digital social media have become as common as, or have even replaced, telephone and email.”

Why are they important?

Social media are a revolutionary trend in our society and economy. They change the way we communicate to an extent similar to the invention of the printing press, and accommodate for the communication needs in a world of increased mobility, urbanisation, and globalisation. With the revolutionary character comes a dramatic change in society where existing business models, professions, and societal structures are replaced by new ones that have yet to emerge. At the same time, social media have the potential to offer huge benefits to society in many fields, e.g. the democratic process.

Challenges and Opportunities

We identified challenges and opportunities in the following areas:

• Socio-cultural Challenges: improving media literacy, smoothen negative and strengthen positive effects, importance of relationships, personal identity, trust and privacy
• Political Challenges: e-participation, e-democracy, e-Europe, Internet laws and policies
• Economic Challenges: new business models, integration of social media in enterprises
• Technological Challenges: usability, trust and privacy, decentralised social networks, media integration, personalisation, …

The challenges will be described in detail in the manifesto, scheduled for end of March.

Research Issues

The topic of digital social networks is a truly interdisciplinary field where researchers from several different fields can (and need to) participate. Since the majority of the participants of the seminar where from the computer science area, most research issues we identified have a computer science focus, but this does not mean that other research issues are less important. We structured research issues along the following themes:

• Society and Economy
• Architecture and Infrastructure
• Services and Applications
• Trust, Privacy and Security

Barriers and Enablers

There are a number of barriers and enablers that could either hinder that we benefit of social media or support the process. Since this is a delicate topic, I do not want to go into too much detail here until we have decided on the correct phrasing. Just a few examples:

• an important barrier is lack of media literacy throughout many parts of society, especially with decision makers and those in the educational sector
• important enablers are the technological development in itself, and the fact that the technology satisfies an apparent communication need in a society with increased mobility, urbanisation and globalisation

The final version of the manifesto is scheduled for end of March. I will publish it then on my website for everyone to read it (and comment on it). In the meantime, feel free to comment and add to what I have written above.

Acknowledgements

I would like to again say “thank you” to all participants (and all those who wanted to come but could not) for their important contribution. I conclude this blog post with the “group picture” taken before the hike we took as social event on Wednesday:

The Dagstuhl working group on Digital Social Networks

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